Connected Car Ecosystem
Peter Virk, Vice President, IVY Product & Ecosystem, BlackBerry joined Grayson Brulte on The Road to Autonomy podcast to discuss how the connected car ecosystem is reducing friction and enabling new experiences for both drivers and passengers.
The conversation begins with Peter discussing how his passion for cars first began and the summer holidays he spent repairing vehicles with his Uncle who worked at Ford.
The passion first began with the toy cars that my parents bought me. That is where the obsession started.
– Peter Virk
From playing with toy cars as a child to repairing vehicles in the summer with his Uncle, Peter followed his passion and joined the Rover Group for a 25 year run. With 25 years of experience building and developing new technologies for Range Rovers, Grayson asks Peter how he thinks about the future of mobility.
The future, if we were to really push the boundaries is, it should be, you should not have to think about it. You shouldn’t have to plan. My life, my schedule, will be planned. It’s got to know I have to get on the Eurostar tomorrow, and a vehicle will just turn up for me.
– Peter Virk
The future of mobility is a frictionless experience that is always on-demand and always available. It’s a future that involves a lot less planning and a lot more enjoyment of moving from point A to point B. Connecting the dots and enabling this frictionless future is where the Blackberry IVY platform comes into the picture.
The way that you reduce friction is, you make things happen. You make it easy.
– Peter Virk
As we look into the future, the car of tomorrow will be connected and act as an IoT device which will unlock new features and experiences.
The car of tomorrow with IVY will adapt. It will adapt to you. It will know your preferences. It will change. We’ve got software over-the-air around us now. So there will be new features. There will be ecosystem partners that we can allow to come in and work. These are not new innovations, these are expectations from consumers.
– Peter Virk
These features will be platform agnostic and part of the connected car ecosystem. This ecosystem will be maintained and highly scalable. Consumers will demand that the ecosystem is always up to date and new features are added on a regular basis as they are accustomed to this from their smartphone and connected devices at home.
It’s a term that I have used for many years, the always on, always connected, maybe even always listening and always available. These are foundational pieces that we expect, because that is what we got used to in our lives. Our smartphone may look like the screen is off, but it is actually on. It’s available, it’s listening, it’s giving me alerts when I need them. Why wouldn’t I not expect the same from my vehicle?
– Peter Virk
The consumer expectation is coming to the vehicle and Blackberry IVY is the platform that will enable consumer expectations to be met in the vehicle. Blackberry’s heritage of encryption and security are translated into the IVY platform. It’s a pillar of strength for IVY.
As consumers shift from internal combustion engines to electric vehicles, the health of the battery is starting to become a hot topic. How will the health of the battery be monitored and how will the data be shared and with whom? IVY can solve this problem as it’s a scaleable platform built on encryption and security that developers can develop apps for the ecosystem. A software defined platform is the future.
Wrapping up the conversation, Peter and Grayson discuss how automation can improve the user experience in the vehicle.
Recorded on Tuesday, June 14, 2022
