Scaling Autonomous Vehicles with Precise Location

Aaron Nathan, Founder, CEO and CTO, Point One Navigation joined Grayson Brulte on The Road to Autonomy podcast to discuss safety and scaling autonomous vehicles with precise location services.

The conversation begins with Grayson and Aaron discussing how we can make cars safer today, due to a rising trend of speeding on roads that is leading to an increase in crashes and fatalities. One potential way to dent this trend is to solve for the issue is for companies to actively embrace and implement active safety solutions that can predict and act before an incident takes place.

Ultimately making systems that can detect something that is going to happen and then actually do something to avoid those type of tragic incidents. That is really where I think this industry is going to have a big impact in the near term.
– Aaron Nathan

With rising crashes across the world, could the general public become more open to trying and eventually embracing autonomous vehicles as part of their daily lives? AVs do not get distracted, text or speed. They simply follow the rules of the road and take you to and from your destination safely. Safety will be one defining factor that ultimately leads to a future with autonomous vehicles.

The other factor that will ultimately drive consumers towards autonomous vehicles is convenience. We are starting to see the early phases of this trend with the introduction of Apple‘s Crash Detection that is featured on the iPhone 14, Apple Watch 8 and Ultra. As much as this is a safety feature, it’s a convenience.

Feeling that your device is really helping you be safe, that technology that kind of feeling is something that we are going to see, not just from companies like Apple, but also car companies that are building these technologies.
– Aaron Nathan

Could Apple’s introduction of Crash Detection be the first step towards the much speculated Apple Car? Possibly. Grayson and Aaron discuss why an Apple Car would be an another platform for Apple to grow their services businesses through the introduction of augmented reality experiences in-vehicle complimented with a commerce layer. To achieve this vision, Apple has to develop an autonomous vehicle stack.

While Point One Navigation is not developing an autonomous vehicle stack, they are however enabling AVs to know where they are all of the time and updating other vehicles in the fleet in real-time on road trends with their precise location.

We are the common language that the cars can use to talk to about where they saw something.
– Aaron Nathan

Real-time data can be used to update an autonomous vehicle on traffic patterns and advise the passenger on the best time to leave the destination when they summon an autonomous vehicle. Point One’s technology can also apply to traditional vehicles as well. This is convenience and this is the future of mobility.

Tying the digital and physical worlds together, that is a building block that we are enabling.
– Aaron Nathan

It’s not just traffic data, it’s the real-time precise location of the vehicle that makes Point One’s technology so important to the future of autonomy.

Wrapping up the conversation, Aaron shares his thoughts on the future of precise location services.